Your website is your virtual storefront. Many new customers will visit your website before visiting your physical location. Think about when you’re on vacation and looking for a new place to eat. You’ll likely check out different websites and reviews. If a restaurant has a basic, unattractive website, chances are you’ll keep searching. The same applies to your business. You MUST have an attractive, easy to navigate, mobile-ready website with great SEO; otherwise, potential customers will keep searching.
The Internet is the phonebook of the 21st Century. Our increasingly digital world of "Google everything" demands a digital existence for every business, event, and organization. Our solutions range from simple, with you doing some of the work yourself, to complex websites with online stores that Green Hat manages for you.
Beautifully Designed Website
In the website world, looks count. A Stanford study found that 75% of consumers make judgements on a company’s credibility based on the company’s website design. Your website can have some flaws, but it has to look nice. Users spend an average of 5.59 seconds looking at a website’s written content. Odds our, your aren't even reading this write now; you just focusing on the beautiful design (and missing our intentional grammatical errors).
SEO - Search Engine Optimization
Search engine optimization (or SEO) is the strategy and mechanics of how your website gets found compared to other competitors. There are hundreds of factors that determine which websites make the first page. Some take time and development, but many things are in your control. Keyword use, tagging, titles, social links, outside links, and ADA compatibility are just some of the SEO expertise Green Hat can help with. We can optimize your existing website or build you a new website that is fully optimized to get found!
Mobile Ready Website
Over half of all web traffic is mobile and your website needs to be impressive. Odds are, someone is going to see your website first on their phone so it has to be a mobile-ready website. Part of being mobile-ready is having clear navigation that allows your customers to get to where they want to go on your website.
Website Content & Navigation
Your website content should be clear and concise, but also provide details if wanted. A website call to action (CTA) is a great way to focus your website viewers. Navigating your website should be simple and include lots of internal links to make everything on your website available if someone wants to dig deeper.
In the Information Age, you should build your website before you build your storefront.
In 2019, online sales accounted for 14.1% of all retail sales worldwide. That means roughly 1 out of every 6 transactions around the world was an online sale. If you can't sell your products directly online, you can definitely connect to new customers and increase your chances of getting more sales in person. Green Hat can create an online store for your business from scratch or help manage your existing sales.
Selling your products online can help you retain returning customers. Connect your online platform to an email marketing campaign and keep your customers informed and connected! Perhaps the best reason to sell online is because the marketplace of potential customers is astronomically higher than in your geographic area that might visit your physical store. 5 out of 8 humans on this Earth are connected to the Internet. We can help convert those humans to customers.
There are many online sales or eCommerce platforms to consider. It's not so much about which platform you use, it's about how you use the platform. At Green Hat, we adore the Wix platform for most needs, but we also have experience in Wordpress, Squarespace, Shopify, Big Commerce, Square, GoDaddy, etc. Whether you have 5 products or 50,000, Green Hat can help you build an eCommerce website to sell your products and services online.