Digital
Marketing
The world is becoming more digital every day. Traditional marketing is still relevant, but digital marketing allows you to reach a much larger audience and even target your most likely customer base. We can help build your brand through social media, Google search, virtual tours, email marketing, or a variety of other strategies.
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How many people know about your business? What do they think of your business? What is your business known for? What do they think about the quality of your goods or services? These are the questions that define your brand. Green Hat can help you build and manage your brand. Digital marketing is essential, but it doesn’t have to break the bank. Green Hat can work with you to create a marketing strategy that works for your business and your budget.
Everyone searches on Google. Let’s turn them into customers. EVERY MONTH there are 5 billion searches for restaurants, 1 billion searches for clothing stores, 600 million searches for hair and beauty salons, and 5 million searches for coffee shops. How many are searching for businesses like yours? This is the new phonebook and the better your listing, the easier you are to find.
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“Covid closed us down for 4 weeks early in 2020 but with the help of Green Hat and their Google Ads, our year-to-date sales are ahead of where they were last year at this time!”
Business
Listings
Internet directories and business listings are the phonebooks of the Internet. Your business needs a complete and professional listing that represents your business. Google, Yahoo, Apple, Bing, Yelp, Yellow Pages, and many others are critical for being found on the Internet. There isn't just one place to go, there are dozens of relevant directories that have millions of members or receive hundreds of thousands of visits per day.
Unfortunately, anyone can create a listing--even a disgruntled customer. It's vital for businesses to take ownership of their business, verify the listing, and ensure it's completed in a way that boosts SEO.
Search Engine Optimization (SEO) is the name of the game for getting found on the Internet. You want your website to be the hub where you drive all of your customers and those curious about your business. To "get found on Google" you have to optimize your website, business listings, and reviews.
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Most business listings allow customers to leave reviews, which makes your listing more prominent and boosts your SEO. And it must be maintained. You should respond to your reviews and keep your listings consistent with holiday hours, new photos, videos, and announcements.
Green Hat can set you up, help you maintain, or just design a strategy.
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway".
Business
Analytics
How many people visit your website? Where do they live? How did they get to your website? What pages did they visit? How many people visited your Google Business Listing? The answers to these questions make up part of what is called business analytics. It is critical to evaluate your digital business data at least on a quarterly basis. This data can help guide your promotions, marketing, and advertising.
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Green Hat can monitor your Google Ads or advertising on other platforms such as Amazon, YouTube, Yahoo, or other platforms. We can show the return on your investment with quarterly reports. If you need more hands-on support, we can set up regular meetings to evaluate your data and compare it to sales. Green Hat can help identify key performance indicators to maximize what is working and minimize any shortfalls.
Google Business Data
Website Data
